To ensure that potential customers can easily locate your small business on Google Maps and Google Search, it is essential to have a Google Business Profile. This profile allows you to provide important information about your business, gather reviews, and encourage customer interactions. Here is a comprehensive guide on how to set up and enhance your online presence.
What is a Google Business Profile?
Formerly referred to as Google My Business (GMB) profiles, Google Business Profiles are listings that appear when users search for local businesses on Google Search and Maps.
Business owners can create Google Business Profiles at no cost, as they serve as a valuable marketing tool to share essential business details, solicit feedback, and drive customer engagement, including orders, bookings, and inquiries.
Key ways to maximize your Google Business Profile
There are numerous ways in which business owners can leverage their Google Business Profiles to connect with potential customers effectively.
1. Provide business information
Utilize your Google Business Profile to furnish searchers, who may be prospective customers, with pertinent details about your local business on Google Maps and Google Search.
You can include the following information in your Google Business Profile:
– Business name
– Contact details (phone number, website, etc.)
– Business address (physical location of your establishment)
– Business description
– Operating hours
– Service area
– Business category
– Business images and videos
– Business attributes (e.g., minority-owned, woman-owned)
– Products and services offered
2. Engage with customers
Enable potential customers to interact with your business seamlessly. Google allows individuals to take various actions directly on your Google Business Profile without the need to contact you or visit your website:
– Schedule appointments
– Request price estimates
– Place orders
– Browse your product offerings
Moreover, you can enhance customer engagement by:
– Publishing Google posts, offers, and events on your Google Business Profile
– Providing answers to frequently asked questions (FAQs)
